Client Feedback

“What stood out to us was how quickly they understood the gaps in our structure. We approached them for backlinks, but they were honest about the site not being ready. Their framework around intent, internal linking, and topic organization helped us rebuild our SEO foundation properly. It felt like working with people who actually cared about long-term stability, not quick wins.”
— Co-Founder, B2B SaaS Startup

Case Study: How We Built a Clean SEO Foundation for a SaaS Startup Before Even Thinking About Backlinks

Client Overview

A newly funded SaaS startup approached us with an urgent request:

“We need more backlinks. Competitors already outrank us.”

But when we looked at their site, it was clear—
backlinks weren’t the problem. The foundation wasn’t ready for them.

Their product was promising.
Their positioning was strong.
Their website wasn’t built to support long-term SEO.

Instead of placing links on top of a weak structure,
we recommended a different approach:

Fix the foundation first. Build authority later.

What We Found During the Initial Audit

We didn’t touch outreach.
We didn’t send a single email.
We didn’t build a single link.

We simply studied the site and found:

1. Pages without clear intent alignment

Many pages were written like product summaries, not search-driven answers.
They didn’t match what users were actually searching for.

2. A blog filled with disconnected ideas

The content existed, but the topics were scattered.
No clusters, no internal linking, no topical depth.

3. Weak internal navigation

Important pages were orphaned or buried too deep.
Google couldn’t understand content relationships.

4. Inconsistent messaging across pages

Half the pages used technical language;
the other half used marketing-heavy copy.
This breaks user experience and search intent.

5. Product pages with no supporting content

For SaaS especially, Google wants to see:

• educational content

• problem framing

• feature explainers

• use-case pages

• comparison pages

None of these existed yet.

Backlinks at this stage would only amplify noise, not authority.

Our Approach: Build a Foundation Google Can Trust

Instead of rushing into link building, we created a structure-first plan.

Step 1 — Clarify Search Intent for Every Core Page

Before ranking, every page must answer one question:

“What is the user trying to solve?”

We mapped pages to:

• Awareness intent

• Consideration intent

• Evaluation intent

• Transactional intent

This gave the SaaS brand a content logic that hadn’t existed before.

Step 2 — Rebuild Internal Linking From Scratch

We created a clean internal structure:

• Every core feature page connected to related blogs

• Blog hubs linking to subtopics

• Supporting articles pointing back to primary pages

• Logical paths for crawlers AND users

Internal links are the real foundation of SEO —
backlinks just amplify what’s already organized.

Step 3 — Create Topic Clusters Around the Product

SaaS SEO is not about random keywords.
It’s about ecosystems.

We built clusters around:

• The problem their product solves

• Alternative tools people compare

• Use-case breakdowns

• Industry-specific workflows

• Technical explanations

This turned a scattered blog into a topical authority system.

Step 4 — Rework On-Page Structure for Clarity

We refined:

• headers

• meta tags

• page titles

• schema

• content hierarchy

• calls to action

• section flow

We made the pages human-first and search-consistent.

Step 5 — Optimize the Product Pages Before Any Outreach Began

We added:

• clearer messaging

• benefit-oriented copy

• supporting visuals

• internal linking

• dedicated sub-sections for features + integrations

Only when these pages were strong enough
did we even consider building links.

What Changed for the SaaS Brand

Once the foundation was rebuilt:

• Their pages finally aligned with intent

• Their internal structure became understandable

• Their topical relevance improved

• Their product pages gained clarity

• Their blog gained purpose instead of randomness

• Their content started ranking even before earning new links

Backlinks amplify authority —
but only after the base is clean.

Key Lessons From This Foundation Project

1. Backlinks don’t fix structural problems.

They magnify them.

2. SaaS SEO depends on intent clarity, not just keywords.

3. A broken internal structure wastes every backlink you buy.

4. Topic clusters matter far more than DR metrics.

5. The right order is: Structure → Content → Intent → THEN backlinks.

6. A clean foundation is safer than aggressive link building.

This is why many SaaS brands plateau—
they skip the stage that actually makes Google trust them.

How We Positioned Them for Long-Term Growth

After creating a clean SEO environment, we planned:

• slow, relevance-first backlink acquisition

• contextual anchor strategy

• niche publisher targeting

• product-led content expansion

• long-term topic cluster strengthening

The goal wasn’t speed.
The goal was stability, safety, and strategic growth.

If You Want Us to Fix Your SEO Structure Before You Invest in Backlinks

We’ll show you exactly what needs to be fixed — before you spend money on outreach.